Understanding consumer shopping behavior can transform your marketing strategy. Discover how recognizing different shopping modes creates better CX.

Consumers fall into what is referred to as the "Awareness Pyramid" with people at the base of the pyramid unaware of their need or your product. As people move up the pyramid, they understand more ...

Understanding consumer sentiment can guide individuals, businesses and policymakers in financial decision-making. Consumer sentiment is an aggregate measure of how individuals feel about their ...

Understanding ‘underconsumption core’: How a new trend is challenging consumer culture Published: July 30, 2024 2:18pm EDT Omar H. Fares , Seung Hwan (Mark) Lee , Toronto Metropolitan University ...