Key Points A quality target is a nominal target given to a production or process to meet customer needs. Adherence to good ...

Understanding customer needs helps refine product development projects, ... asking them to provide input on product requirements or feedback on product proposals.

Clarity of communication is important when attempting to understand what the customer truly needs. Attaining clarity often involves asking key questions to gain a better understanding of the ...

Understand Your Customer Needs and Document Their Requirements The HOQ forces you to drive everything to meet your customer’s ...

Separating your customers into one of four quadrants defined in this article, can help you understand where customers stand as well as a better prediction of long-term success. Continue to your ...

Social listening is the process of monitoring and analyzing social media conversations to understand customer needs and preferences. It is a valuable tool for businesses of all sizes, as it can ...

• Customer service Strategic customers deserve and expect concierge-level service. • Service requirements Different customer segments have different product option needs and value-added service ...

‘These new authorization requirements are part of that work to ensure that we have a very high bar for quality and capability,’ Microsoft Chief Partner Officer Nicole Dezen says. Nicole Dezen ...

Understanding what customers still need from an in-person experience, and then reorganising services accordingly is a way of establishing trust and long-term relationships. Banks should consider ...

That richer understanding is best achieved by creating buyer personas: avatars of your target customers that help to conceptualize them as real human beings with individualized needs and wants. Buyer ...