Utah’s flagship school says it is worried its block U symbol isn’t distinct enough. It now is moving to a new image.

The updated logo “represents an effort to connect University of Utah Health, academics and athletics into one ...

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

Carhartt and '47 released a line of brown duck fabric hats for fans of Major League Baseball teams. Check out the Detroit ...

Michael Wilbon laid into the NCAA on Wednesday’s episode of Pardon the Interruption. “There’s not a more worthless brand in sports,” Wilbon said. “There’s not a more mistrusted brand in all of sports ...

Icarus Football is celebrating the fifth Icarus Cup with a bevy of incredibly unique jersey designs. We pick our 12 favorites (not including ours, of course). Once a year, amateur footballers from ...

The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

Which NFL teams look awesome? Which ... don't? And who will be rocking new alternates, including "Rivalries" unis, during the ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Musicians have a long history of appearing as front-of-shirt sponsors and when they do, those kits always stand out from the ...

RICHMOND, Va. (WAVY) — After tearing it up in Low-A ball and then lighting it up with the High-A Jersey Shore Blue Claws, Carson DeMartini from Virginia Beach is quickly climbing the baseball ...