While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

Which NFL teams look awesome? Which ... don't? And who will be rocking new alternates, including "Rivalries" unis, during the ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Legendary hockey team the Detroit Red Wings have unveiled their new centenary logo, and it's safe to say the design is a soaring success with fans. Putting a stylish spin on the team's iconic logo, ...

One day after revealing the logo for the centennial celebration, the team is asking fans to pick the center ice design for the 2025-26 season.

For the fifth time in franchise history, the St. Louis Blues are giving their iconic note a makeover. After nearly ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

Kai tweaked the Rams’ LA logo to make it Hawaii-themed, turning the white-and-yellow horn shape into waves. The Rams previewed the field design on social media.

The Brisbane Broncos appear to be considering a rebrand for the first time in nearly 25 years. A newly designed, simplistic horse head logo has been quietly submitted to IP Australia for trademark ...