Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Blok allows developers to use AI to simulate different user personas to test an app's features and learn how to make their ...

Learn how to create and use personas to guide your design thinking process in six steps, from user research to testing solutions.

Guy Gardner's Green Lantern power ring receives a major upgrade for the latest Superman movie, and we finally get to see what it looks like outside the ring case.

Lazzoni reports on the evolution of design thinking from product-focused to a broad problem-solving framework across various ...

A new book charts how the discipline transcended humble origins and turned into something more ambitious, and more conflicted ...

The mistake product managers and teams make is designing for ourselves. Most products make perfect sense if you built it and ...

Intuitive user interfaces are no longer enough. CIOs need to shift application design toward deeper process analysis to deliver on-target features for business value. Here are four ideas that can ...

Bill Wallsgrove’s work for the Barbarians User personas as we understand them today were invented by software designer Alan Cooper in 1985. To help him create a new project management tool, he ...

The menus within role-playing games by Atlus, including the new Metaphor: ReFantazio, unfurl in a sensory feast of color, movement, sound and typography.

Conclusion In conclusion, design thinking in banking harnesses empathy, innovation, and user-centricity to revolutionize the development and delivery of financial products.