Customer Journey Mapping. Customer journey mapping helps to visualize a customer’s experience from their specific point of view, across all the various touchpoints they have with a brand as they ...

Can you describe a customer’s experience with your brand or company? If you’ve never made a customer journey map, that description is probably lacking some valuable details. Creating a ...

“When journey mapping, one absolutely needs to consider customer personas (i.e, technical champion, executive buyer, user, etc.), because they may have different desired business outcomes and ...