News

Forty years after its retirement as the industry standard bottle for beer in Canada, the stubby is being reinterpreted in an ...
Not in a Hollywood sense — more like the nostalgic satisfaction of spotting a surfboard icon on the reels. Or a stubby holder. Or a sun-faded beach shack background. There’s a reason beach-themed ...
F.Y.I. VB launches low-carb beer with OOH support March 12, 2024 9:19 Victoria Bitter is using an out-of-home (OOH) advertising strategy to help launch its new low-carb beer. The announcement: ...
Victoria Bitter has long been Australia's favourite beer. The great taste, brewed to deliver full-bodied flavour when ice cold, will quench any hard-earned thirst.
Grab your mates, Victoria Bitter is rewarding hard-earned nicknames with the launch of NEW limitation stubbies that are sure to bring a laugh to your next knock-off. With the help of hard-working ...
“VB is raising a toast to the unique way Aussies speak, drink, and celebrate with our mates,” said Sarah Wilcox, CUB’s Head of Classic Beer Brands. “To earn a nickname is to cement your status on the ...
The new beer will be sold in four-pack 250ml stubbies, each worth 1.2 standard drinks, with a traditional 375ml VB stubby containing 1.4 standard drinks.