New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

After dozens of meetings with commerce media executives at Cannes Lions 2025, one thing became crystal clear: companies that ...

By partnering with the firm’s professional development or talent team, marketing and communications professionals can provide cost-effective in-house training on nonlegal skills that are ...

Value is of increasing importance to both brands and consumers. Notably, advertising around value helped chain restaurant Chili’s boost comparable sales by 31%. Brands are taking note of the change in ...

How to measure and prove the value of marketing? Faced with the pressure of immediate profitability, the question has no easy answer. According to the new Google report titled “The Effectiveness ...

If they had nailed the value equation, they wouldn’t have lost me after only five months. Understanding the value equation Here’s a little marketing secret: value isn’t just about price.

But it was a salutary lesson in knowing yourself, your Buyer Value Equation and the foundations on which agency and client partnerships are built and sustained.

It’s the Buyer Value Equation, stupid! A rule for your agency to live by By Gareth Davies, CEO Leagas Delaney February 20, 2025 | 7 min read Listen to article 4 min ...

Strategic Implications for Subscription Businesses These insights point to three critical strategies for subscription businesses: Price adjustments should be anchored in demonstrable value ...

A year after the American Academy of Pediatrics flagged what it described as "questionable marketing practices" by makers of formulas for older infants and toddlers, Abbott Laboratories is being ...

As consumers navigated economic uncertainty in 2024, their priorities and expectations evolved to center on value. However, industry players quickly learned that consumers’ definition of “value” ...