"I wouldn't call this a rebrand, but really a refresh to reflect who we are today," Walmart U.S. Chief Marketing Officer ...

Amazon's latest retail media announcement - offering its ad tech to other retailers - might seem like asking competitors to ...

Retailers, including Walmart and Target, spent more on ads and offered early discounts and targeted promotion.

Retail media is one of the top priorities for both brands and retailers vying for customer attention in a hyper-competitive ...

Roku ( ROKU 6.42%) stock dropped 18% in 2024 according to data provided by S&P Global Market Intelligence. The market was ...

The report claims that onsite RMNs could achieve gross margins as high as 70%, making them a potentially high-reward venture ...

According to Mistplay’s website, users can earn “units” (Mistplay’s in-app currency) based on factors like time spent playing and achievements reached in each game. The app has partnered with over 100 ...

Two startups team up to help brands target TV viewers based on what and where they buy. And TikTok remains in will-they-won’t ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its ...

Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are ...

Teikametrics, the leading AI-powered Marketplace Optimization Platform, is thrilled to announce the appointment of Sandie ...

When Walmart made a push into credit cards in 2018, it turned to one of the largest banks in America, Capital One. The two giants signed an exclusive long-term deal that promised to help Walmart ...