Walmart is known not for making rash, sudden, bold moves. Rather, its MO is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer. So it's on brand for Walmart that its first logo change in nearly 17 years consists of subtle changes almost imperceptible to anyone not paying close attention.

Walmart said it will begin applying the refreshed branding across various channels and customer touchpoints, including its website, app, and stores, in January 2025. The retailer