Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

It’s not Max, it’s HBO Max. Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history.

Warner Bros. Discovery characters appear in movies, TV shows, comic books and videogames. Now the company wants to make a new effort to book them cameos in commercials. As part of a new initiative ...

Max is changing its name back to HBO Max from this summer, Warner Bros. Discovery has announced. The surprise rebrand follows the change of HBO Max into Max only two years ago. Max, soon to be HBO ...

Back in 2023, when Warner Bros. Discovery dropped the “HBO” from ... It comes just a few weeks after Max quietly updated its logo to resemble HBO’s black-and-white aesthetic, a subtle ...

With cord-cutting and streaming options becoming more and more common, Warner Bros. Discovery confronts a lot of uncertainty in the media environment. Financial pressure has been placed on the ...

Warner Bros. Discovery WBD has been analyzed by 14 analysts in the last three months, revealing a diverse range of perspectives from bullish to bearish. The table below summarizes their recent ...

“Sometimes you gotta go back to actually move forward.” Warner Bros. Discovery is taking McConaughey’s advice to heart as the company’s streaming platform will be rebranded as HBO Ma ...