Sanrio is about to lose one of its character creators responsible for some of the franchise's most popular faces.

Nintendo is introducing Sanrio-inspired villagers, furniture, and clothing to Animal Crossing: New Horizons in the game's March update.

The 36-year-old has been training his sights beyond Hello Kitty to the company’s portfolio of more than 450 characters, such as Cinnamoroll, a white puppy whose tail resembles a cinnamon roll.