In times of uncertainty, a lot of brands go dark—slashing budgets, putting campaigns on hold and pulling back from the market ...

Your brand promise is the foundation of your marketing efforts. It's the one thing that you always want to keep front and center as you craft your messaging and build relationships with customers.

Curious about which car brand reigns supreme in reliability? GOBankingRates asked ChatGPT to weigh in. Here's what it said and why it matters to your wallet.

Fresh off of a funding round, Dôen’s founders share what’s in store for the cult favourite label as they build out the brand ...

Discover the dominant forces on American roads. Our list reveals the top 10 most owned car brands in the United States, based ...

Famous for being quirky, the French brand is still alive more than 100 years later. After trying to reinvent itself as a performance car brand in the mid-2000s, it quickly picked up on the SUV and ...

A three-step practice of planning, policy, and mitigation is key to brand reputation management. Ensure that your company has ...

You have a brand — even if you think you don’t. And, if you’re not actively managing your brand, it’s likely that one of your competitors or the marketplace will step in and manage it for you.

Chinese car giants have origins that range from search browser operators to refrigerator makers. Here are some of the biggest ...