The ISM manufacturing PMI came in at 48.7 in April, indicating a contraction in U.S. manufacturing for a second straight ...

Definition: Impulsive buying is the tendency of a customer to buy goods and services without planning in advance. When a customer takes such buying decisions at the spur of the moment, it is usually ...

Definition: Reference price is also known as competitive pricing, because here the product is sold just below the price of a competitor’s product. Reference price is the cost at which a manufacturer ...