A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

The marketing mix concept was originally created after the Second World War by marketing professor James Culliton, who taught at Harvard. The modern version of the term was coined by E. Jerome ...

The idea of a marketing mix was first popularized in the 1950s by Neil Bordon, a Professor of Advertising at Harvard. Drawing from Bordon’s work along with the work of other prominent marketing ...

Marketing mix is the structure on which to build a marketing campaign from initial product ideas and development, all the way through selling the product in the market. It is built upon the Four P ...

You also need to think about the pricing of the new product, where you will sell that new product, and how you will help ...

In today’s saturated and multi-channel marketplace, understanding what truly drives your sales and marketing performance is no easy task. Businesses invest across various platforms—digital, TV, radio, ...

Marketing Mix Modeling and Marketing Attribution Defined. Search for the "technical" definitions of MMM and attribution, and you won't get very far in deducing their differences. Gartner defines ...

There is a huge variety of marketing strategies available to small businesses. Generally, most businesses use a mix of traditional and digital marketing tools to help reach as many people as possible.

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know. The Fast ...