At a time when most new-age brands are rushing to maximise performance marketing spends, NxtQuantum Technologies is taking a ...

A longer-form video will typically require more explanation and can be harder to reduce to a quick tagline or a clever intro.

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They multiply and ...

Prior to joining Wavemaker in June 2025, Dedhia served as Assistant Manager – Digital Planning at Starcom, where she worked ...

In your 20s, saving for retirement may not be a priority – but experts urge people to start as early as possible. We speak to ...

Charleston restaurants, including Page's Okra Grill, Sunsets, and Tavern & Table deny claims that they are misleading ...

Land situated next to Netflix's studio site at Fort Monmouth is expected be put on the market for 62 affordable housing units ...

The Collaborative Growth Initiative aims to bolster population and workforce in the greater Cedar Rapids region.

Manna Capital closed on a $9.8M office industrial property in New Hope, adding to its diverse portfolio of Midwest commercial real estate investments.

Wonder how Afluencer matches influencers with brands? Here’s how it works—plus tips to land or post your next great Collab.

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

The ISM services index rose to 50.8% last month from 49.9% in May, as tariff nerves subsided. One brokerage said hiring by state-and-local governments masked a slowdown in the private sector in the ...