The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI ...

At a time when most new-age brands are rushing to maximise performance marketing spends, NxtQuantum Technologies is taking a ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

With a third of its social media now creator content, Oatly is using influencers to tap into local markets and develop the ...

Tiwari has over a decade of rich industry experience, with deep expertise in e-commerce and building digital-first brands ...

Through immersing himself in the evolving world of music tech, Luis Acevedo (aka Style) found a growing interest in the ...

A longer-form video will typically require more explanation and can be harder to reduce to a quick tagline or a clever intro.