A longer-form video will typically require more explanation and can be harder to reduce to a quick tagline or a clever intro.

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

Masterclass, top media and marketing executives shared why regional audiences are essential in the media mix.The announcement:Regional media shouldn’t be an afterthought – that was one of the key ...

Here's how to plan the perfect summer trip to Breckenridge, Colorado, including hotels, restaurants, things to do, and fun ...

Ultimately, however, what may make Lovesac enticing is its valuation. At current share prices near $19, Lovesac trades at a ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI ...

A marketing budget is important for helping you proactively shift the emphasis of your promotional efforts to low-cost methods, such as social media or in-store promotions, during slow periods.