You also need to think about the pricing of the new product, where you will sell that new product, and how you will help ...

The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI ...

There’s a fresh approach to marketing emerging. You may never need to build a campaign from scratch again. It’s called vibe marketing. Depending on who you ask, it’s either the future of our industry, ...

At a time when most new-age brands are rushing to maximise performance marketing spends, NxtQuantum Technologies is taking a ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

A Worcester marketing agency has been named Best Full-Service Marketing Agency. Prime Mix Marketing received the honour in the Worcestershire category of the SME News Midlands Enterprise Awards 2025.

Marketers today face a unique irony: as marketing mix modelling (MMM) becomes popular again, confusion around its definition is also growing. The acronym MMM now ambiguously refers to both media mix ...

In today’s saturated and multi-channel marketplace, understanding what truly drives your sales and marketing performance is no easy task. Businesses invest across various platforms—digital, TV, radio, ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

With a third of its social media now creator content, Oatly is using influencers to tap into local markets and develop the ...