A longer-form video will typically require more explanation and can be harder to reduce to a quick tagline or a clever intro.

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

Founders who understand what marketing really is and make it a strategic priority from the start tend to grow faster and ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

Masterclass, top media and marketing executives shared why regional audiences are essential in the media mix.The announcement:Regional media shouldn’t be an afterthought – that was one of the key ...

Here's how to plan the perfect summer trip to Breckenridge, Colorado, including hotels, restaurants, things to do, and fun ...

Ultimately, however, what may make Lovesac enticing is its valuation. At current share prices near $19, Lovesac trades at a ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

While technology stocks get all the press, there are also some great growth stocks in the consumer products space. Let's look at five of my favorites in the sector to buy right no ...

Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

Through immersing himself in the evolving world of music tech, Luis Acevedo (aka Style) found a growing interest in the business side of things.

There’s a fresh approach to marketing emerging. You may never need to build a campaign from scratch again. It’s called vibe marketing. Depending on who you ask, it’s either the future of our industry, ...