Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

There’s a fresh approach to marketing emerging. You may never need to build a campaign from scratch again. It’s called vibe marketing. Depending on who you ask, it’s either the future of our industry, ...

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

determing what new products to make is just the beginning of determining your marketing mix of a new product or service. You also need to think about the pricing of the new product, where you will ...

Prime Mix Marketing received the honour in the Worcestershire category of the SME News Midlands Enterprise Awards 2025. The award recognises the agency’s expertise, innovation, and commitment to ...

What happens when you mix raw mango, masala, and marketing rebellion? Pulse Holding on to India’s love for spices, DS Group in 2015 launched a product that, in today’s time, has disrupted the ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. The report was based on data from a survey ...

But invisibility, or intangibility, is just one factor that distinguishes services marketing from product marketing. Along with inseparability, variability, and perishability, these four ...

A longer-form video will typically require more explanation and can be harder to reduce to a quick tagline or a clever intro.

Most, if not all of the above materials should be readily available at your local home improvement store, like Home Depot, Lowe’s, and the like. Be sure to invest in high-quality paints, brushes ...

Traditional marketing is often transactional: When you speak to the user, you're mainly measuring clicks and optimizing ...

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...