AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

Purists vs pragmatists: What is ABM’s role in the strategic mix? As account based marketing (ABM) gains traction among B2B giants like PwC and Thomson Reuters, how can it best be used to increase ...

The Marketing Mix is thus an important marketing tool that businesses use to plan, promote, and advertise their brand or product. Currently, the marketing mix consists of the 7 P principles. The 7Ps ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

Marketing mix is the structure on which to build a marketing campaign from initial product ideas and development, all the way through selling the product in the market.

While pharma experienced a massive shift to digital sales brought on by the COVID-19 pandemic moving forward, a marketing mix that includes in-person touch points remains integral to building ...

What is the marketing mix? A strategic marketing plan should include the 4 Ps, also known as The Marketing Mix. This comprises four elements: product, price, place and promotion. If the 4 Ps are ...

The point to be noted is that the marketing mix elements (traditional) are led by the contemporary 4Ps relevant to this digital age.