Adopting AI in marketing doesn't mean delegating decisions to algorithms, but rather empowering teams with tools to multiply ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The hair tool brand’s first foray into AI is an a curl finder quiz designed to help consumers address ‘common confusion ...

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

CMOs to Watch, presented by Zenith, spotlights the visionaries leading the charge. This series delves into the strategies and ...

Mission-driven marketing brings together marketing efforts with the core objectives and values of healthcare brands, such as ...

A recent study involving nearly 6,000 participants across 12 countries reveals six key traits associated with coolness: ...

There’s a persistent myth that news is a risky space for advertisers. The truth is the opposite. Reputable news organisations ...

Shopify reports five strategies to cut business costs: leverage product gifting, utilize AI, negotiate with suppliers, ...

Cooperation expected to drive targeted awareness and ecommerce sales to the brand through LQR House’s proprietary marketing ...

The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.” ...

Content creator turned brand CEO Brittney Saunders has slammed a Reddit post claiming brand Facebook groups are cult-like.