Adopting AI in marketing doesn't mean delegating decisions to algorithms, but rather empowering teams with tools to multiply ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marketers must serve as AI’s conscience—defining strategy, validating tone, ensuring equity and preserving the integrity of ...

What do you stand for? What is your personal brand? Here we look at what a personal brand is and start the discussion on how to build your very own personal brand. Copyright Mark Wolters 2020 ...

Today's customers don't just buy products—they buy into what a company stands for. It is no longer just low prices or flashy ...

Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

The hair tool brand’s first foray into AI is an a curl finder quiz designed to help consumers address ‘common confusion ...

Pride Month saw a muted brand response globally, including in India, as companies pulled back amid political pressure and ...

The story of how Dr Rinkle Kapoor from Mumbai came up with Twenty-Seven, a science-backed skincare brand that aims to be ‘a ...

In a digitally connected world, you have access to global marketing services. Find out how this can bring a fresh perspective ...

Cooperation expected to drive targeted awareness and ecommerce sales to the brand through LQR House’s proprietary marketing ...

Content creator turned brand CEO Brittney Saunders has slammed a Reddit post claiming brand Facebook groups are cult-like.