Adopting AI in marketing doesn't mean delegating decisions to algorithms, but rather empowering teams with tools to multiply ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it too, even if they can’t quite put their finger on why. It’s like starting a ...

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become ...

What do you stand for? What is your personal brand? Here we look at what a personal brand is and start the discussion on how to build your very own personal brand. Copyright Mark Wolters 2020 ...

Today's customers don't just buy products—they buy into what a company stands for. It is no longer just low prices or flashy ...

Zohran Mamdani's victory over Andrew Cuomo points to inherent weaknesses and vulnerabilities that legacy brands must be alert ...

The hair tool brand’s first foray into AI is an a curl finder quiz designed to help consumers address ‘common confusion ...

Pride Month saw a muted brand response globally, including in India, as companies pulled back amid political pressure and ...

The story of how Dr Rinkle Kapoor from Mumbai came up with Twenty-Seven, a science-backed skincare brand that aims to be ‘a ...

In a digitally connected world, you have access to global marketing services. Find out how this can bring a fresh perspective ...