Google has updated its logo schema markup guidelines to say it is now required for the logos you submit in the schema looks good on purely white backgrounds.. The new guideline. The new guidelines ...

If you go to Google Hong Kong, or the place Google China redirects you to, you are shown an interesting Google Logo. The Google logo is all in white. Here is a picture: This white Google logo was ...

Google has updated its logo structured data markup requirements again, this time to say your logo has to look good on a "purely white background." So you need to test to make sure your logo is ...

I do not know exactly when Google first used the white or colorless logo but first reports seem to indicate on April 13th at Google Poland. Hat tip Michel Wester .