Americans over 60 are influencing younger consumers and unifying families. It’s time marketers tapped consciously into this ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Every business should have a mission statement to give them overall guidance. That same principal is in play when we develop ...

Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

As the tech world becomes more accessible worldwide, it also transforms how customers approach entertainment and ...

Social media is no longer just a branding tool, it’s a core part of customer acquisition, engagement and sales. As competition intensifies and organic ...

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes ...

BPG Group's Bushra Khan breaks down the realities of the influencer journey and why understanding the process is essential.

Ornico, in collaboration with World Wide Worx and Ask Africa, has released the 15th annual edition of the Social Media Landscape Report. The 2025 report, themed “The Era of Digital Doubles,” explores ...

Turns out the real stars at Cannes this year weren’t AI bots or brand mascots, they were creators, armed with ring lights.