As TikTok faces its own evolution, global head of business marketing Sofia Hernandez explains how the platform is ...

Every business should have a mission statement to give them overall guidance. That same principal is in play when we develop ...

As the tech world becomes more accessible worldwide, it also transforms how customers approach entertainment and ...

Ornico, in collaboration with World Wide Worx and Ask Africa, has released the 15th annual edition of the Social Media Landscape Report. The 2025 report, themed “The Era of Digital Doubles,” explores ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

In July 2020, about five months into the global pandemic, 144 WNBA players gathered in Bradenton, Fla., to play a 22-game ...

A social media profile is no longer a “nice-to-have” for Kiwi businesses – it’s a must-have. Whether you’re a local retailer, ...

How do you save money when everyone on social media from NFL star Travis Kelce to a hot New Jersey influencer is tempting you ...

Americans over 60 are influencing younger consumers and unifying families. It’s time marketers tapped consciously into this ...

BPG Group's Bushra Khan breaks down the realities of the influencer journey and why understanding the process is essential.

The head of marketing tells Tim Healey why charity marketers must think like commercial brands, embrace risk and never lose ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...