While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so ...

For the fifth time in franchise history, the St. Louis Blues are giving their iconic note a makeover. After nearly ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

Bessy Peralta and Jeff Coffey have owned Sweet Addie's for a year now and they want the community to help select a new logo.

WINTER PARK, Fla. — A shop in Winter Park is being sued over its T-shirts that appear to mimic the mascot for the popular convenience store chain, Buc-ee’s.

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the franchise as the Utah Mammoth on Wednesday. The name, chosen after fans ...

Over the years the red, yellow and blue supersuit has gained an unlikely fashion following, beloved by everyone from Jeremy Scott to Marc Jacobs.

The following year, Chanel staged its Fall-Winter 2012 runway show inside what the press likened to the Fortress of Solitude — Superman’s crystalline lair.