When Beto O’Rourke met with his designer to talk about what he wanted in a Senate campaign logo, he said he didn’t want anything ordinary. No red, white, and blue, and no flames or eagles.

The star of the Pabst Blue Ribbon x Timberland Collection is the new Timberland PRO® and Pabst Blue Ribbon Soft Toe Waterproof Work Boot that comes with a Blue Ribbon beer bottle opener.

The logo is where the real magic happens, however; Detroit's alternate insignia is flavored in nickel, featuring an outstretched lion drawing prowling in front of a blue and silver backing.