It could cost broadcasters anywhere from $25,000 to $30,000 per game to put the yellow line on the field. Sportvision had to deploy a truck and a four-man crew with five racks of equipment.

Everything started with a simple yellow line. On September 27, 1998, Sportvision debuted its yellow first down marker on the ESPN broadcast of the Week 4 game between the Ravens and Bengals.