Marc Tellier, chief executive of Yellow Media Inc., formerly Yellow Pages, shows the company's new logo at their head office Monday, March 22, 2010 in Montreal.

Yellow Pages Logo Redesign Paradox - 03/25/2010. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more.

1973: The first Yellow Pages Directories - with 'walking fingers' logo - are rolled out across Britain and published annually. 1988: Yell, the company behind the directory, begins its digital ...

Investors have inverted the Yellow Pages logo for a new message. Gideon Spanier. Saturday 28 September 2013 00:17 BST. Comments. Your support helps us to tell the story. Read more. Support Now.

The website says “yellowpages.com” but the logo is “YP.” It’s a process that will likely go on for years and may ultimately lead to the shedding of the Yellow Pages name altogether.