Private brands have seemingly climbed another rung on the ladder of credibility and are now sought-after brands that ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

A brand sound is the sonic expression of a business’s identity, and it should align with the visual, emotional, experiential, ...

From Our Own Correspondent Insight, wit and analysis from BBC correspondents, journalists and writers from around the world Radio 4 · 1236 episodes ...

Trust has always been essential for any brand, but it’s becoming a new, essential currency. The premium on trustworthiness has increased as the line between what is real versus generated or what is ...

The award marks a major milestone for the high-alkaline mixer brand based in Larne, whose bold, health-conscious approach is already reshaping expectations in the UK and European drinks markets.

GUEST OPINION: Visibility without alignment can hurt your brand. It’s easy to chase rankings. Everyone wants to be found on Google. But getting seen by the wrong people—or in the wrong way ...

Your Brand Voice Should Be Lawful, Too Customer service is where your brand voice meets real-world regulation. Friendly doesn't mean informal; warm doesn't mean vague. Retailers need to strike a ...

Ilon Specht had to fight for the tagline “Because I’m Worth It.” A new Cannes Lions Grand Prix-winning short film tells the ...

5 best practices for creating a powerful graphic for your business process. You can design your business process in many ways, but the fundamental rule is to distill and simplify a complex process ...

Crisp, clear images and clean, professional fonts instantly amp up your business cards’ impact. Avoid pixelated logos or cluttered text, as these can cheapen your card’s feel. Instead, use ...