Customers are increasingly prioritizing convenience and flexibility in payments, especially as e-commerce flourishes.

Buy now, pay later (BNPL) giant Affirm is launching in the U.K., its first market outside North America. Affirm’s long-anticipated arrival comes as U.K. lawmakers mull new rules to bring BNPL firms into line with other traditional consumer credit services,

Visa is partnering with fintech Affirm to roll out a feature that will let U.S. customers use a single card for both debit transactions and buy now, pay later purchases, reflecting growing demand for flexible payments.

This expansion introduces the technology to the US market in collaboration with Affirm and to the UAE with Liv. In the US, Affirm is claimed to become the first to adopt Visa's ne