Apple wants to expand the technology that allows the company to update iPhones while they're still inside the box to Macs.

The Financial Times reports Apple is in talks to steal away the streaming rights for F1 events from Disney following the ...

Apple rolled out an internal "Presto" system that allows iPhones to be updated without taking them out of their sealed boxes.

Apple is vying for Formula 1's US broadcasting rights as its Brad Pitt-led F1 film achieves box office success. This move ...

Apple develops a wireless Mac update system for sealed retail boxes, eliminating the frustrating out-of-box software updates ...

Box Office King Leads Highest-Grossing Apple Film of All Time originally appeared on Parade. Brad Pitt just led the way in ...

It’s a pretty common experience to have to download and install a big operating system update as the very first thing when ...

After you buy a new Apple device, you often have to update it first. It's no longer needed for the iPhone and is likely soon no longer needed for the Mac either.

Securing the F1 broadcast rights seems like a natural next step for Apple in the world of sports. Along with its expansive ...

Apple can already wirelessly update sealed iPhone units at certain Apple Stores, and it could eventually do the same for its ...

Apple's highly anticipated (and highly marketed) "F1: The Movie" seems to be paying off for the tech company. The racing film, released in theaters on June 27, is a box office hit.

Apple is reportedly in discussions to acquire the U.S. broadcast rights for Formula 1 racing when the current contract ...