Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per ...

Investing.com -- Google (NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.