It's already marketing the AI features heavily, but some consumers may hold off ... Advt When the technology titan introduced ...

The free update enabling the first set of features in Apple’s suite of artificial intelligence became available Thursday.

Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple's new iPhone 16 is going on sale. But how a simple $35 to $75 upgrade might keep your old one running another year or ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

T-Mobile CEO Mike Sievert reported higher iPhone 16 sales in the first week compared to last year, in a CNBC interview.

Apple has had a big September, but there’s a lot more coming in October. Here are the product launches coming next month.

What separates the new processors in the iPhone 16 and iPhone 16 Pro? Apple hasn't revealed much, so we ran benchmarks to see ...

Apple Intelligence will arrive on the iPhone 16 Pro and the iPhone 16 Pro Max alongside iOS 18.1, bringing cutting-edge generative AI tech across their platform. While I haven’t had the chance to ...