The Shohei Ohtani Collection from New Balance is available now! Check our Sneakers news for more upcoming releases and ...

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Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court ...

Although grass is the most unforgiving surface for tennis players, Wimbledon is largely considered the most popular ...

First released in 2006 to celebrate New Balance's 100th anniversary, the 992 is back. And it looks better than ever.

New Balance is poised to reintroduce a foundational icon to its lineup, celebrating the enduring appeal of its heritage ...

Earlier today, New Balance officially added three new styles to Ohtani's signature collection: a new colorway of the Ohtani 1 ...

As for New Balance's own 327 Shoes, there's no denying the discount might be worth taking advantage of, as they have earned ...

That trend may finally be shifting. On Monday afternoon, New Balance debuted a new color pack featuring rising star Tyrese ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.