Nielsen has formed a strategic partnership with Tokyo-based media and marketing research company Video Research.

Paris Olympics boosted television viewing in August, according to Nielsen, especially broadcast, which was up 8 percent on ...

Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024, driven by significant growth in Thailand, South Korea, and Indonesia. Top brands ...

Discover how Nielsen and Video Research are renewing their strategic partnership to deliver a groundbreaking, de-duplicated cross-media measurement solution for Japan’s unique media landscape. This ...

Cumulus Media and Westwood One's Audio Active Group is busting eight more outdated perceptions about AM/FM held by many ...

If the race for the White House was one of Donald Trump's reality TV shows, he'd be losing by a metric that has historically ...

A notable year-over-year difference was also evident among broadcast program genres, with broadcast sports program viewership ...

Corporate media conglomerates, which for decades controlled the way sports, news and entertainment in America are consumed, ...

Nielsen has announced a new strategic partnership with Tokyo-based audience and market research firm Video Research, aiming ...

Pierre Bouvard has identified eight misconceptions that people — specifically, the advertising community — have about ...

Dr. Nikki Nielsen saw outer space up close and personal recently, and she got the opportunity with her research, while ...

Sweet tea may be the “house wine of the South,” but when autumn rolls around in Atlanta it’s time for pumpkin spice lattes. Sunday marks the official first day of fall, though the seasonal coffee ...