Prime Day sales are here again. The e-commerce giant is making the now-misnamed Prime Day a four-day event for the first time.

Amazon Prime Day 2025 deals will begin on Tuesday, July 8, and end on Friday, July 11. Not everything on Amazon is on sale for Prime Day. The annual discount days have discounts for Prime members across almost every product category, but it isn’t a site-wide sale.

I’ve been keeping an eye on all the early Prime Day deals before the sale officially begins tomorrow, and my No. 1 pick is Amazon’s own smart plug, which has been a best seller with Strategist readers every Prime (and October Prime) Day since 2023.