The fast-food giant hires Steve Stoute's agency for its African American consumer market. New work features "Unc" convincing ...

Poppi, entering a new phase under PepsiCo's wing, is seeking a versatile agency that "gets us," co-founder Allison Ellsworth said.

Marketers should shift from campaign-led approaches to brand-led, cross-functional experience design to win with both human ...

Ad Age's State of the Modern Marketer survey reveals what ad and marketing professionals have to say about key job skills, AI, annoying tasks and overhyped industry trends.

Omnicom Group executives discussed topics from economic uncertainty to a potential crackdown on drug advertising.

The Cannes cheating scandal has brought renewed scrutiny of awards, entries and the judging process—but will anything change?

Poppi, entering a new phase under PepsiCo's wing, is seeking a versatile agency that "gets us," co-founder Allison Ellsworth said.

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By hiring creators to shape content, community and experiences for Gen Z, Starbucks is leading a shift in influencer marketing.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Media agencies are undergoing a reckoning, and the new business market has become an indicator of the battle between indies ...

Tinder is inadvertently facing a dilemma as its brand was parodied by the White House referencing a deportation.