Backblaze’s CEO goes beyond the numbers in the company’s latest financial report to examine how the channel plays a key part in their Go-to-Market strategy.

This strategic shift targets partner enablement and is all about fostering deeper, more impactful relationships in the rapidly evolving world of AI Security.

Thurber, whose most recent stop was at Riverbed, will look to increase channel sales though both partner program and Go-to-Market changes.