SeptemberConference Program by Produced by ...

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

Monitor and increase AI-driven traffic Adobe LLM Optimizer can identify owned content (e.g., details on a website) and use it in AI-powered interfaces to answer user queries. That gives teams a ...

When measured by conversion rate, the average AI search visitor (tracked to a non-Google search source like ChatGPT) is 4.4 times as valuable as the average visit from traditional organic search, ...

We also explore the concept of “nihilist SEO” and the challenges of maintaining meaningful optimizations in a rapidly shifting environment. Tune in for insights on creating effective, future-proof ...

HubSpot Credits: A new AI-powered pricing model What’s new: HubSpot has rolled out a credit-based system for accessing its most powerful AI features, like Customer Agent, Contact Enrichment, Smart ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

The key is using AI to create a shared experience. In the modern, account-based approach to marketing and sales, teams aren’t passing leads back and forth. They’re collaboratively developing account ...

What’s fueling the rise of the strategic marketing analyst? Enterprise organizations are waking up to this shift. As marketing complexity accelerates and the volume of data expands exponentially, the ...

How it helps you This update solves a long-standing challenge in campaign management — connecting goals with reporting. Managers can now define more flexible, relevant goals beyond the basics, with ...

AI’s effect on website traffic is similar to what we saw when Google rolled out featured snippets. When users get a complete answer directly from an AI tool, they often stop searching — AI effectively ...

I learned about Flodesk from a CRM expert I employed to build systems for my content marketing agency. And, man, do I wish I had come across this tool years ago. It’s categorized as an “email ...