A new affiliate and partner marketing study aims to shed light on the state of the UK industry in 2022. Organised by major networks and SaaS providers, the survey seeks to understand how advertisers ...

Using various publisher types can grab secondary consumer journeys Brands often make the mistake of approaching an agency or network with a hitlist and don’t want to work with certain affiliates. For ...

To kick off this month’s roundup, we’re sharing news of an exciting month for Incubeta, as the company has also taken onboard the ownership of paid media across all Les Mills social channels. This ...

In the latest edition of the Publisher Diaries, TopCashback’s Jake Hodgkiss spoke to me about why he thinks the focus on measurability within our channel can hinder creativity and innovation, and how ...

Gal Ekstein Gal Ekstein is President & General Manager, EMEA & LATAM at AppsFlyer, the global attribution leader. He’s a seasoned executive and entrepreneur in the digital marketing industry, having ...

Throughout the day, nine panel sessions took place, and scattered between these were five-minute innovation pitches from some fresh and emerging partners, as well as networking slots. Both familiar ...

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Kevin Edwards Kevin has 19 years of experience in affiliate marketing including management of some of the UK's largest affiliate campaigns across a number of verticals. Includes 15 years at Awin, the ...

Creative, being the use of imagination, and data, being fact and statistics, are typically seen as opposites. However, when combined, these opposites can ...

Neil Astin Neil Astin is the Head of People at performance marketing agency, Journey Further. With over 10 years experience in the performance marketing industry, previously heading up the PPC team at ...

Osh is a digital marketing leader with a passion for insights & data-driven growth, with lean experimentation front and centre. He and the team at Daydot specialise in data and insights-informed ...

A glimmer of hope The world’s largest affiliate networks have been using cross-device tracking for a few years by now and had all the time to develop a balanced product for any advertiser. At Admitad, ...