PubMatic told investors that it won’t lap the impact of a large DSP (ahem, DV360) having switched to a first-price auction ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of ...

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...