123.ie first partnered with Athletics Ireland in 2022. Since then, the sport has gone from strength to strength, buoyed by ...

Core Optimisation, the Shannon-based digital agency has acquired the international PR agency ClearStory for an undisclosed ...

Creative agency Bloom has rolled out a new OOH campaign for Sons of Butchers, the plant-based food brand which manufactures a ...

In this series, when we talk about Retail Media, we’re referring specifically to Out of Home formats that influence the ...

As the official sponsor of RTÉ Weather, Fáilte Ireland is harnessing the precisions of programmatic OOH via Posterplans DSP ...

Emotions ran high this wave, with a mix of sadness and amusement across the different spots. While ads like Cadbury’s ‘Memory ...

Instead, the real virtue of the short attention span is in the itch. The one that compels people to keep flicking until they ...

Jane McDaid is Founder & Head of Creative Innovation at THINKHOUSE which is part of Heineken Ireland’s interagency team that ...

Ten years after launching Orchard Thieves on the Irish market, Heineken Ireland has rolled out a new brand platform for what ...

On the economic contribution of the PR sector, the survey notes that the gross value of the PR sector has grown from €1.2 ...

There’s a rhythm to good media planning – the right message, at the right time, in the right place. It’s a principle as old ...

As part of the partnership, Dublin Camogie captain Aisling Maher and Galway footballer John Maher have been named as official ...