Hakuhodo Vietnam's copywriter once dreamed of serving tea at 30,000 feet, collecting stories from every corner of the globe.

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads ...

AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts. Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles.

Hong Kong’s streets are coming alive with 18 colourful murals commissioned by HSBC with Grey Hong Kong, celebrating the ...

Social platform X has retired the ad hashtag (#ad) on all of its adverts because it says they are “no longer necessary” due ...

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its ...

See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional ...

These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a ...

The spot is meant to show off GWM's amazing features, eliciting 'oooh's' from the many passersby the SUV encounters.