Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in ...

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China ...

Legacy media faces a crisis of trust. Misinformation, algorithmic manipulation, and a fractured truth threaten the very ...

Omnicom Media Group's PHD China has won the Bosch China media account, valued at $35 million according to COMvergence, from ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

Carlsberg Group has appointed We Are Social as its global social media agency of record after a competitive pitch. We Are ...

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, ...

Since 2020, the number of ads that use humour as a creative strategy has dropped from more than half to a measly 34% globally across all channels. Sure, we are living in difficult times, which can ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...