As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

On the left side, the uninsured family faces a series of challenges that many can relate to: long waits for medical attention ...

CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s ...

India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.

Articles written by Deepankar Das ...

Articles written by Danny Advani ...

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural ...

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

At Jagannath Yatra 2025, brands swapped slogans for seva—balancing commercial ambition with cultural caution in high-emotion territory.

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to ...