Agency leaders debate how the Fed’s interest rate cut will impact advertising budgets
On Wednesday, the Fed slashed interest rates for the first time in four years, cutting the benchmark rate by half a ...
Will the Runway-Lionsgate AI partnership be a blessing or a curse for Hollywood?
The two companies are working together to develop a custom AI model trained on Lionsgate's content library. Some say the deal ...
Food for thought as S4’s net revenue falls 13.5% and Next 15 loses key client contract
Sir Martin Sorrell’s S4 Capital and Tim Dyson’s Next 15 both announced H1 figures this week and neither made particularly ...
Publicis purchase of shopper marketing agency Mars United shows growth isn’t all about AI
As holding companies invest millions in building and acquiring complex AI tools, Publicis’s acquisition of long-established ...
Tupperware’s bankruptcy should remind us what marketing actually does
We all think we own a piece of Tupperware, but if we did, the brand wouldn’t have to file for bankruptcy. System1’s Andrew ...
How agencies can take client relationships from projects to retainers
What’s the key to moving a client relationship from project-based to becoming a client’s retained agency of record? In this ...
The Drum23h
Is the Tupperware party over? Experts unpack the brand’s decline – and what could save it
Tupperware faces a turbulent chapter with its recent Chapter 11 filing, as shifting consumer habits and fierce competition challenge the once-revolutionary brand. Yet, with its deep-seated brand ...